About The Campaign
A Campaign About Love is organized by evO’love Committee - the final year students of Taylor’s College School of Communication. The campaign is supported by the Women’s Aid Organization (WAO) and endorsed by the Ministry of Women, Family & Community Development.
The campaign aims to highlight that the occurrence of violence against women (VAW) is due to the lack of respect for women. It is the intention of the organizer to educate both men and women that VAW is equal to hurting an entire race of mothers, sisters, daughters, friends and lovers. It is indeed a campaign which refuses to pass the buck of responsibility back to only women to protect themselves against violence. It also aims to educate both genders as to why continuous abuse against women is abuse against LOVE itself.
(For further readings, please click on the links)
Wednesday, March 7, 2007
Youth Malaysia Coverage
It is aptly named A Campaign About Love. These younglings have a quest to bring an end to violence against women everywhere!
(For further readings, please click on the links)
(For further readings, please click on the links)
Tuesday, March 6, 2007
Food Festival and College Tour to KDU
Truly Embracing Womanhood. 19 of the Evo'love committee worked hand-in-hand to produce and sell not only their merchandise but also mouth watering food yesterday at the Courtyard of Taylor's College Petaling Jaya. Food varies from Sandwiches, Resoles(Indonesian Popiah), Muffins, Cakes, Speggetis, strawberries to 'goreng2' and thirst quenches varies from Ice Blended , Bubble Tea to mocktail punches. The food festival was truly interactive when we had Q&A sessions for food buyers. Each correct answers lead them to winnning great freebies.
KDU tour was great. The target audiences were attracted with our exhibition and flocked to our booths. Most importantly is that they understand the message of our campaign.
Don't miss out our last tour to Help Institute this Thursday 8th March 2007. Time is as usual 10am-2pm. It's always better late than never. So catch us if you've not. Come and see for yourself what we have lined up for you. Get educated and embrace women. Yeah!
Coming up soon would be the compiled photos of our tours to these colleges, also our in between events such as Food Festival etc.
** Most importantly, DO NOT miss our finale at the Loft KL @ the heritage row. When? 17 March. Ticket price? RM25. Where to get it from or whom to get it from? Contact Amanda or Kelvin or email us. 0166077330 or 0162572388 or embracingwomen@gmail.com
Catch us for more news and pics of our campaign. Thats all for now folks. Adios
KDU tour was great. The target audiences were attracted with our exhibition and flocked to our booths. Most importantly is that they understand the message of our campaign.
Don't miss out our last tour to Help Institute this Thursday 8th March 2007. Time is as usual 10am-2pm. It's always better late than never. So catch us if you've not. Come and see for yourself what we have lined up for you. Get educated and embrace women. Yeah!
Coming up soon would be the compiled photos of our tours to these colleges, also our in between events such as Food Festival etc.
** Most importantly, DO NOT miss our finale at the Loft KL @ the heritage row. When? 17 March. Ticket price? RM25. Where to get it from or whom to get it from? Contact Amanda or Kelvin or email us. 0166077330 or 0162572388 or embracingwomen@gmail.com
Catch us for more news and pics of our campaign. Thats all for now folks. Adios
Thursday, March 1, 2007
College Tour on the Go, Finale Tickets are now on sale
Our first college tour to TCSJ was tremendous. We had students and lecturers visiting our exibition and purchasing our merchandise.
The second college tour to Metropolitan was equally good. Our target audiences was a hit in the bull's eye.
If you've missed these two events of our tour, make sure you catch us at Kolej Damansara Utama (KDU) on the 6th of March 2007 and Help Institute . Lots of fun and exciting events awaits you.
Our Finale tickets are now on sale. RM25 per person. Rules and regulations applied. Call Kelvin or Amanda for the tickets.
The second college tour to Metropolitan was equally good. Our target audiences was a hit in the bull's eye.
If you've missed these two events of our tour, make sure you catch us at Kolej Damansara Utama (KDU) on the 6th of March 2007 and Help Institute . Lots of fun and exciting events awaits you.
Our Finale tickets are now on sale. RM25 per person. Rules and regulations applied. Call Kelvin or Amanda for the tickets.
Friday, February 16, 2007
Launch of A Campaign About Love by Tun Dr Siti Hasmah Mohd Ali, Feb 13th 2007
During the speech by Tun Dr. Siti Hasmah Bt Mohd Ali
"As we all know, there is a lack of awareness among the people when it comes to matters on violence against women. The abuse rate is steadily increasing and people are still lacking knowledge on how to prevent such abuse and what's needed to be done when such occasions surface." - Dr. Siti Hasmah
"There is counselling and help out there. Please seek help."
The cutting of ribbon at the launch of our campaign
The signage of plaque
Saturday, February 10, 2007
Embracing Women
The following article is a contribution by the evO’love Committee from Taylor’s University College, PJ. These students will be running A Campaign about Love on selected campuses across the Klang Valley.
For years, there have been many campaigns about violence against women. However, many of these campaigns passed the responsibility to stop women violence to women, only! They taught women ways to avoid abuse, how to identify when women are in a violent relationship, where to go when they are being abused etc. Most campaigns lacked the education of why womanhood is to be celebrated and embraced by both the male and female race.
In Malaysia, the society is built upon a perception where males are dominant over women. Women are expected to serve the family, to be complacent to men’s request and if women are not performing such roles, they would be negatively seen as different. Such perception has long been embedded from generation to generation. Though youngsters now obtain a better and more modernistic education system, their perception towards gender issues is very much influenced by the older generation, especially their mothers.
Therefore, the committee set out a research study to understand more about the perception among youngsters these days. From the intensive interviews, the male respondents perceived females as objects of ownership – once in a relationship, girlfriends belonged to them. In addition, their answers also suggested that women should be weaker than men because to a certain extent, women were no better than men in sports and after some time, women needed to stay at home to take care of the family.
On the other hand, female respondents accepted the fact that women are generally perceived as sex objects, and because of this, they conformed to what men wanted them to do, how they should behave and look like. Though few of the female respondents were once victims of violence, they found it difficult to remove themselves from the relationship at that point of time because of one reason – females are naturally maternal and have higher tolerance to nurture their loved ones.
Most youngsters have been taught by their parents to play certain roles in the family and even in the society. Especially in the Asian culture, women are taught to follow the gender roles perception from young. Men, on the other hand, have been raised to take advantage of the maternal characteristics of women and therefore, women are suppressed.
Consequently, it is the committee’s belief that women violence will only be put to a stop when both male and female learn to respect and embrace womanhood. It is the committee’s mission to educate men on the importance of understanding and respecting womanhood – women should be embraced because they are mothers, teachers and advisers to the future backbones of the nation. Secondly, the committee is to educate women to respect themselves further by not following what the society expects them to do, but by respecting themselves as individuals who deserve women’s rights and not abuse.
A Campaign about Love focuses on highlighting issues pertaining to psychological abuse in an intimate relationship because it can be as harmful as physical abuse, especially when those hurtful words come from the mouth of an intimate partner. Words like “You don’t love me when you don’t make love with me”, “You should keep yourself fit” and so on would certainly pose as a negative effect on her emotions. So, part of our mission for the campaign is to highlight to men and women that unchecked words can also pass as abuse and violence against women. For the committee, behaviors’ that can be perceived as psychological abuse from men to women are as follows:
• Monitor what you are doing all the time
• Criticize you for little things
• Constantly accuse you of being unfaithful
• Prevent and discourage you from seeing friends or family, or going to work or school
• Humiliate you in front of others
• Persuade you to have sex even if the female disagreed or didn’t feel like having it
• Call his own girlfriend fat and thus influences her to keep fit, which could lead to physical disorder like anorexia nervosa and other health related problems
• Damage or destruct a woman’s personal property, and
• Other abuses which demean a woman’s self esteem
Finally, the committee works hand in hand with the Ministry of Women, Family and Community Development and Women’s Aid Organisation (WAO) to help disseminate the love message to younger generation in Malaysia. Youths were chosen as the target audience because they are prone to get involved in an intimate relationship and in the near future, they will become parents of the next generation. If a woman allows her husband to slap her, the children would equate love as slapping women. Similarly, if a father is allowed to hit a mother, it implies that hitting is a way of loving all women. It is crucial for the committee to educate youngsters from now on the importance of respecting and embracing women.
Also by attaining the support from Tun Dr. Siti Hasmah, the committee hopes that the level of exposure would garner great amount of attention by the media and thus the society to incur change.
It is a cycle. With more men respecting women through the understanding of womanhood, and, with more women who are empowered to educate and stop men from perpetrating the abuse, violence against women has a hope to end in the long run.
For years, there have been many campaigns about violence against women. However, many of these campaigns passed the responsibility to stop women violence to women, only! They taught women ways to avoid abuse, how to identify when women are in a violent relationship, where to go when they are being abused etc. Most campaigns lacked the education of why womanhood is to be celebrated and embraced by both the male and female race.
In Malaysia, the society is built upon a perception where males are dominant over women. Women are expected to serve the family, to be complacent to men’s request and if women are not performing such roles, they would be negatively seen as different. Such perception has long been embedded from generation to generation. Though youngsters now obtain a better and more modernistic education system, their perception towards gender issues is very much influenced by the older generation, especially their mothers.
Therefore, the committee set out a research study to understand more about the perception among youngsters these days. From the intensive interviews, the male respondents perceived females as objects of ownership – once in a relationship, girlfriends belonged to them. In addition, their answers also suggested that women should be weaker than men because to a certain extent, women were no better than men in sports and after some time, women needed to stay at home to take care of the family.
On the other hand, female respondents accepted the fact that women are generally perceived as sex objects, and because of this, they conformed to what men wanted them to do, how they should behave and look like. Though few of the female respondents were once victims of violence, they found it difficult to remove themselves from the relationship at that point of time because of one reason – females are naturally maternal and have higher tolerance to nurture their loved ones.
Most youngsters have been taught by their parents to play certain roles in the family and even in the society. Especially in the Asian culture, women are taught to follow the gender roles perception from young. Men, on the other hand, have been raised to take advantage of the maternal characteristics of women and therefore, women are suppressed.
Consequently, it is the committee’s belief that women violence will only be put to a stop when both male and female learn to respect and embrace womanhood. It is the committee’s mission to educate men on the importance of understanding and respecting womanhood – women should be embraced because they are mothers, teachers and advisers to the future backbones of the nation. Secondly, the committee is to educate women to respect themselves further by not following what the society expects them to do, but by respecting themselves as individuals who deserve women’s rights and not abuse.
A Campaign about Love focuses on highlighting issues pertaining to psychological abuse in an intimate relationship because it can be as harmful as physical abuse, especially when those hurtful words come from the mouth of an intimate partner. Words like “You don’t love me when you don’t make love with me”, “You should keep yourself fit” and so on would certainly pose as a negative effect on her emotions. So, part of our mission for the campaign is to highlight to men and women that unchecked words can also pass as abuse and violence against women. For the committee, behaviors’ that can be perceived as psychological abuse from men to women are as follows:
• Monitor what you are doing all the time
• Criticize you for little things
• Constantly accuse you of being unfaithful
• Prevent and discourage you from seeing friends or family, or going to work or school
• Humiliate you in front of others
• Persuade you to have sex even if the female disagreed or didn’t feel like having it
• Call his own girlfriend fat and thus influences her to keep fit, which could lead to physical disorder like anorexia nervosa and other health related problems
• Damage or destruct a woman’s personal property, and
• Other abuses which demean a woman’s self esteem
Finally, the committee works hand in hand with the Ministry of Women, Family and Community Development and Women’s Aid Organisation (WAO) to help disseminate the love message to younger generation in Malaysia. Youths were chosen as the target audience because they are prone to get involved in an intimate relationship and in the near future, they will become parents of the next generation. If a woman allows her husband to slap her, the children would equate love as slapping women. Similarly, if a father is allowed to hit a mother, it implies that hitting is a way of loving all women. It is crucial for the committee to educate youngsters from now on the importance of respecting and embracing women.
Also by attaining the support from Tun Dr. Siti Hasmah, the committee hopes that the level of exposure would garner great amount of attention by the media and thus the society to incur change.
It is a cycle. With more men respecting women through the understanding of womanhood, and, with more women who are empowered to educate and stop men from perpetrating the abuse, violence against women has a hope to end in the long run.
Thursday, February 8, 2007
Sunday, February 4, 2007
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