What,Where,When,Who,How??

Everybody knows that our first love was our Mother's, hence, the event organizer pledges to recognize womanhood and embrace our mothers, sisters and daughters. A Campaign about Love is grounded on the basis that women are the foundation of love and life as we know it. The campaign undertakes the challenge of educating youths and college going students about the importance of women in our lives and why forsaking the female race and ignoring their cries by shutting one eye to abuse and violence against women is abandoning the hope of our future generation.

A Campaign about Love aims to create awareness and to educate approximately 1000 college-going students within the Klang Valley about understanding and loving women, with a long-term objective of protecting women through educating the mass about embracing the strength and weaknesses of the woman - targeting at most 5 main private colleges in the areas of Sunway and Petaling Jaya (PJ). The target groups are male and female youths who are college goers between the ages of 18 and 25.

From the news, women agencies, NGO’s and human right’s organizations alike, we have read many different ways a woman suffers and succumb to abuse and violence every second of the day. We also know that most of the time, the abuser and violence come from the private realms of the woman’s home. There are simply too much pain and causes to mention. However, we also realize, though we applaud the efforts, every past campaign that talked about abuse and violence against women, often highlighting the issues pertaining to abuse and violence, ways to avoiding it, and offer shelters for abused women and or emphasizing failed laws and regulations, most events and campaigns lacked the education of why womanhood is to be celebrated and embraced.

It is the event organizer’s belief that should the society engage in forums, talks and educational activities that nurture the understanding, love and respect for women from various perspectives, then we may find more reasons to embrace women instead of abandoning them to abuse and violence. Around the world, not excluding Malaysia, society is built upon a perception where males are dominant over women. The issue of gender inequality is one of the root causes of violence against women. We believe that once the target audience understands womanhood then future abuse and violence against women have a hope to end.

Hence, our tagline is Embracing Women. Our agenda is focused on highlighting women’s role in the society and the importance of safeguarding the women’s physical and mental health for positive nation building. We want to highlight that abuse and violence against women will only deteriorate a nation’s moral and values.